If you're new to the industry, practicing on your own is a great way to gain experience.
The approach to a digital marketing plan will vary depending on the goals of each individual business, but there are a few things to keep in mind that will keep you on the right track. If you work in digital marketing and are looking for a strategy, this guide will help you stay on track!
1. Construct A Realistic Framework
Before you do anything, you should make a plan. This can be accomplished in a variety of ways, including content mapping, timelines, and editorial calendars. There are numerous tools available to assist with this level of content management and planning.
2. Determine Appropriate Kpis From The Start
In order to understand how you arrived at your final results, you'll need to identify the right metrics to focus on. Choosing the right KPIs – those that most closely represent your key target areas – will help you stay on track and understand which of your marketing actions are effective and which need to be improved.
3. Understand How To Create An Effective Funnel
Those of you with a traditional marketing background (or any business background) should be familiar with the concept of a sales funnel, which is a step-by-step outline of each stage of the buyers' journey. It can be broken down as follows:
• Promotion: Facebook ads, landing pages, explainer videos, infographics, and content marketing
• Conversion methods include social media, informative blog posts, case studies, and quizzes.
• Finishing touches: email series, reviews, and questionnaires
• Retention strategies include exclusive offers, whitepapers, e-mails, contests, and surveys.
The widest part of the funnel, or the top of the funnel, is where outreach, engagement, and brand awareness take place. The top of your funnel is where the marketing takes place, and you'll want to make it as engaging as possible – it's not so much about the sale as it is about relationship-building.
4. Recognize What Makes Effective Content
Outstanding blogs, Tweets, and Facebook ads are just the tip of the iceberg when it comes to content! There's a lot you can do to get creative with it, and to that end, you'll want to stay up to date on technology and the most recent methods of reaching out to your target audience.
5. Plan Strategically While Remaining Adaptable
Whatever your overall strategy is, it should allow for some wiggle room. Just as you should give "fake" deadlines when delegating tasks or directing clients, you should leave enough room not only for time fluctuations but also for unexpected events that can affect your core workload and the business as a whole.
6. Create An Evergreen Content Library
Different types of content serve different purposes, so as you work on your content marketing strategy, you'll need to incorporate a variety of ideas. While this may appear complicated, it isn't if you gather the majority of your content ahead of time and keep it organized according to keywords and tags.
7. Visualize A Clear Path
This is what you'll need to put in place right away and as you move through each phase of your strategy. You'll need to monitor how well each stage of your funnel is performing and consider re-engagement activities if your conversions are fluctuating.
A content marketing strategy, to that end, is a good representation of the art and science of what happens behind the scenes. Denver marketing agency will offer you all these marketing strategies for your company.